At the heart of every human is the innate ability to tell a story.
That awesome night out you had with friends last week. That WTF moment when you almost got ran over by a taxi. That heart-wrenching time when your dog died.
Stories you tell your friends, your family, and maybe even your dog (while she was alive).
We love telling stories because deep down, we love hearing them too.
But in the heat of it all, why do we write 1000 word essays filled with facts just to find out our teachers were not impressed one bit? Why do we market our idea with its features, instead of the story behind its vision? Why do we start campaigns telling people what we do rather than why we do it?
Your guess is as good as mine.
But the next time you have an event to hold, a product to sell, or a thesis to propose; do what our ancestors did when they drew on those rocky, cave walls.
Tell a story.